Testimonials about
Catherine Cairns-OKeefe's
Photography & Writing

Catherine's career as a copywriter launched in 2002. In addition to writing sales promotions, her skills expanded into researching, writing articles, ebooks, special reports, press releases, and more. 

Two projects changed her life. Catherine was hired to write a promotion on how to get paid to take photos ... and another, on blogging. 

Fast-forward to 2009, and Catherine started photography professionally. She's done portraits, wedding photos, editorial photos, stock images, and most recently, fine art. In 2013, Catherine started blogging which has evolved into this website you're now on!

Here are what people have said over the years...

Photography testimonial: 
"Her ideas and creativity of how to assemble a large group from 75 to one subject are amazing."

"Catherine Cairns-O'Keefe is the best professional photographer in our Muskoka area.

She has an eye for detail and a creative perspective that she utilizes in all of her shots and images.

Catherine has taken many photographs of our guests in our home and on our property for our Muskoka Summer Parties for over five years now.

She would always be the only photographer I would ever use.

Her ideas and creativity of how to assemble a large group from 75 to one subject are amazing.

I have loved every shot she has taken for us whether colour or black and white.

She has been trained in this field and she has this innate capacity to make the photograph pop with style and sharpness.

Her kindness, patience and concern for all involved makes her the best there is in photography.

I would not hesitate in encouraging friends and family to utilize her many skills.

With thanks and many blessings,

Maria and Peter Barber" (Muskoka, Ontario)

Testimonial about Catherine's website:
"...informative and inspirational."

"I really appreciate your honest & open approach to writing and find your articles to be informative and inspirational."

-- T. Sutherin, Florida, USA, www.CreativeClockDesigns.com

Testimonials about Catherine when she was a Trillium Lakelands District School Board (TLDSB) Roving Reporter

For the 2012 Evening of Excellent event, R. MacDonald, (TLDSB Communications Assistant) wrote: “Thanks again for all your great work - we appreciate all your wonderful stories and pictures!”

When Catherine worked on the Muskoka Mud Run story, R. MacDonald, (TLDSB Communications Assistant) wrote: “Thank-you for the story and pictures, they are awesome!”

In September – the start of a new school year – Catherine received this note from R. MacDonald (TLDSB Communications Assistant): “I just wanted to check in and see if you were interested in being our 2012-2013 Muskoka Roving Reporter. You were fabulous to work with last year…”

Testimonials about
Catherine's copywriting service

This New York Times Best-Selling Author said: "Catherine...is a very good copywriter." -- Michael Masterson, New York Times best-selling author, business guru, Early to Rise founder, and mentor to Catherine

“After completing AWAI's Accelerated Program for Six-Figure Copywriting, Catherine did something very 'out of the box' to get her dream client... and it worked! Her targeted, self-promotion package to just one potential client launched her career. It is so effective, that we continue to use it as an example for our members to follow. Cathy was a superstar right from the start and continues to provide top-notch editorial and winning sales copy for her clients.” -- Katie Yeakle, Executive Director, American Writers & Artists Inc.

Thank you for being so precise and on top of everything! It’s nice working with organized people.” -- C. Merchant, Product Manager, Great Escape Publishing

"We had Catherine on a full-time retainer for almost a year. She's very thorough and does her research. She's great at finding little details that make big differences and she's incredibly organized. I use her often." -- L. Allen, Director, Great Escape Publishing

When Catherine worked on a project about cruising for free, she interviewed a traveler who has seen over 80 countries – from this fun opportunity. Here is what he said when he saw the final product: “The e-book looks great! I was much impressed with your interviewing technique -- you put me at ease and elicited a lot of information that wouldn't have come out otherwise.”                                      -- D. Benedict, www.astrocruises.com

"When I started posting gig's on Fiverr.com one of my first offers was for the sale of my online Graphic Novel. I thought that the value of the item would be enough to draw large numbers of sales. Yes my gig got page views but the actual interest in people buying the Graphic Novel was negligible. Catherine suggested I offer a free gift to encourage people to act. Then, once they had a free sample, I could follow up and encourage them to buy my Graphic Novel. Within less than a day of changing the wording to highlight a free incentive, I got a direct communication about my Graphic Novel from an interested party. Catherine's insight and knowledge helped me kick start new interest in what I was offering. Literally in less than a day. Thank you Catherine."                 -- Matthew I. O'Keefe, Comic Book Author & Illustrator 

The following are comments
Catherine received about the
marketing results of her copywriting projects

A "2.8% Response" on the FIRST Direct Mail Kit Catherine Ever Wrote!
Here's what Nightingale-Conant's Creative Director said about this first project, "Mentored by a Millionaire did fantastic in the mail!! It mailed June 6, 2002 to 65M customers. It is at a 2.8% response (I am thrilled with a 3% response for a $59.95 product -- this is $89.95/$99.95!). It rolled out AGAIN (DEEPER) to an additional 43M on August 5th..."

Three years later, it was still mailing!

Catherine's Very First "Bookalog" was A SUCCESS!
Nightingale-Conant's Creative Director at the time said, "The bookalog is doing GREAT! You did an awesome job! It’s scheduled for a roll in November. Thanks again!"

Catalog Copy a "Runaway #1 Seller..."
Even though this was the first time Catherine had ever written catalog copy ~ the product became a top seller. (She has since worked on several catalog copy opportunities.)
Nightingale-Conant's Creative Director said, "Good News... Dreams Don't Have a Deadline is blowing out of the catalog as our runaway--#1 seller (based on early results)!!"

A "3% Response" for a Product that Helped People Improve their "Credit Score"!   
The Creative Director at Nightingale-Conant said: "7 Steps is still doing phenomenally well...pulling a 3% response rate now!" 

Catherine's Real Estate Sales Kit Went BEYOND BLOCKBUSTER!
An in-house copywriter at Nightingale-Conant shared these results with Catherine, "Your real estate package is the most successful one you've done. Just to give you an idea, your net sales per piece is over $4. You have a blockbuster when you're at $2, assuming average returns."

Catherine's Envelope Copy Worked for a Product that Helped People Find the "Time and Money" to Enjoy the Good Life...
The Creative Director at Nightingale-Conant said: “I tested this kit as a blind outer as well. The outer with the copy is doing better (1.24% vs. 1.1%). It’s projecting high enough of a response to warrant a roll – Congrats!”

Catherine Received a Sales Kit She Wrote for a Spiritual Product, "The Power of Shamanic Healing" in Her Own "Mailbox"!!
It's always exciting to see your own writing arrive in your own mailbox. When Catherine received this sales kit she wrote in her own mailbox, she followed up with Nightingale-Conant's Creative Director. She said: "Yes, this kit continues to mail to a small group of our spiritual buyers. This kit rolled twice after its initial test and you are seeing the first mailing to Canada. Great Job!"